Complaint to the BFI IMAX
Last night I saw Harry Potter, part 7, part 2 at the BFI Imax. It was very good.
However, one thing spoiled it for me. My complaint below should sum this up, and perhaps other cinemas may listen to the related criticism too…
Dear Sir/Madam,
I am writing to complain about the 9pm screening of Harry Potter last night (although I suspect this applies to all screenings)
As a regular attendee of the IMAX, I value the professionalism the venue shows, the minimalism of the adverts and the experience. This was ruined for me last night by one simple thing.
Prior to the screening, you showed stills from the film that I was about to watch! This is simply not acceptable! It’s bad enough when you get trailers for video games or anti piracy ads that spoil elements of a film, but this is almost understandable. However, when you show stills of a film before its even been watched, that completely ruins the experience.
Having read the books, and therefore knowing the outcome, I paid to see the film not so much for the story, but the visuals. I have avoided spoilers on the web to build the excitement, but having these visuals thrust in front of me before the film is something I would not have expected from a venue of your calibre. There is simply no excuse. You could have shown pictures from the previous 7 films – that would make sense as an interesting recap, but showing scenes from the film to be watched is illogical and irrational, and can not have been truly acceptable to anyone preparing to see the film.
I trust someone will come back to me regarding this – I visit the IMAX at least 8 times a year on average and would hate to think you didn’t take your customers feedback seriously.
Kind yet frustrated regards,Andrew Griffiths
What do you think? Fair?
